People looking for junk removal have usually already decided. The garage has to be empty by Saturday, the house closes next week, the old hot tub has been an eyesore for three winters. What they want from your site is a rough price and proof that a real crew will show up, and they want both without a phone call if they can manage it.
So your site has to answer the money question first. We put a photo quote form in the hero, show example pricing by trailer load right under it, and spell out what you take and what you turn away, so the hazardous waste calls stop before they start. Then it shows the crew at work, lists the towns you drive to, and gives each of those towns its own page. This demo, built for an example hauler in Almonte, shows how that fits together.