Black Squid

Pricing

One flat price. No surprises. No contracts.

Every plan includes hosting, backups, and a real person to talk to. Pick the plan that matches how much your site should be doing for you.

Start

$50/mo

The essentials, done right.

  • Modern and Fast site — home, services, blog, contact
  • Contact form forwards straight to your email
  • 3 blog posts written at launch
  • 3 content updates a year
  • Google Business Profile integration
  • Email support
Start with Start

Core

$150/mo

A complete site that runs itself.

  • Full custom leads-management platform
  • AI chatbot that answers 2 a.m. messages
  • One-tap review & referral requests after every job
  • Quote & invoice your customers
  • Customers approve and sign quotes online
  • Unlimited content & copy updates
  • Cloudflare hosting, SSL, backups, uptime monitoring
  • Real human support by email & phone
Start with Core

Prefer to own it outright?

Own your site outright with a one-time build: $4,000 at Start level or $12,000 at Core level, then just $25/mo for hosting, maintenance and support. You get the features of the plan it is built at.

Ask about the one-time build

Selling products, not just services?

An online store — products, cart, Stripe checkout, tax by province, shipping by zone — for one flat monthly price, no per-sale fee.

See the online store plan

Add-ons

Flat prices. Add any of these to any plan — no bundles, no surprises.

Google Setup4 services

Get found on Google and turn searches into calls: your Business Profile set up and kept active, the Google Guaranteed badge, and Local Ads run for you.

When someone searches "roofer near me," Google shows a map with three businesses — and the phone calls go to them. If you're not on that map, you don't exist. We create and verify your Google Business Profile, load your services, photos, hours, and service area, and connect it to your website so you show up where local customers are actually looking.

A Google profile isn't set-and-forget — Google rewards active ones. We keep yours alive: regular posts, fresh photos, answering the questions customers leave, and keeping your info current, so you climb the map instead of sliding off it. You do nothing; we run it.

The green Google Guaranteed checkmark at the very top of search — above the map, above the ads — is the strongest trust badge a local trade can have, and Google backs jobs booked through it with a money-back guarantee. Getting it means passing Google's screening: license, insurance, background check. We handle the whole application and get you verified.

Google Local Ads Management

$750/mo · + your ad budget, which stays yours

Once you're Google Guaranteed, the leads are only as good as the account running them. We manage it end to end — your budget, your bids, reviewing every lead, tuning what's working — so the calls keep coming while you're on a roof, not in a dashboard. Your ad budget is always yours and you set the cap; our fee is flat. One good job a month pays for all of it many times over.

Hosting2 services

The plumbing behind a trustworthy site: email at your own domain, configured so it lands in inboxes, and a monthly in-depth report on how the whole site is doing.
Professional Email Configuration

$150 one-time · included with Grow

Look like a business, not a hobby. We set up you@yourcompany.ca — it works right inside the Gmail you already use, on your phone, nothing new to learn. You send and receive as your company name, and customers stop wondering if bobsroofing2util@gmail.com is legit. One-time setup, no monthly fee, yours forever.

Extra addresses — $50 each (a partner, office manager, or office@ — same setup, works the same way).

Website In-Depth Reports

$250/mo · every month

Every month we check your whole website, not a sample: every page for broken links and errors, speed on phone and desktop against last month, the security basics, whether your forms and phone links actually work, and whether the facts on your pages still match. You get a plain-English report with what changed, what broke, and what to fix first.

Media and Marketing4 services

Look like the business you are: a logo in every format, business cards to match, a homepage video of your own work, and a pack of blog posts that bring searches in.
Logo Package

$250 one-time

No logo? No problem. We design you a clean, professional logo and deliver it in every shape you'll actually need — wide for your website header, square and circle for Google and social profiles, plus print-ready files for business cards, yard signs, and truck decals. One style, every format, yours to keep and use anywhere.

Business Card Design

$250 one-time · printing not included

Business cards that match your logo and your website: front and back designed, with your phone, website and a QR code that opens your site. You get print-ready files for any print shop, and a version for ordering online. Printing itself is not included, so you choose the stock and the quantity.

Custom Hero Video

$200 one-time

The short looping video at the top of your homepage, made from your own job photos or a few phone clips: your truck, your work, your area, not stock footage. Cut to loop smoothly, sized to load fast, and shown on desktop with a still picture on phones so the page stays quick.

Blog Post Pack

$100 one-time · one post a week for six weeks

Six new blog posts on topics people in your area actually search for, each with its own picture, written for your trade and your towns. One goes up every week for six weeks, so your site keeps showing Google something new instead of one burst and then silence.

Questions

Straight answers, no fine print.

What happens if I leave?

You get a full static copy of your site and all of your data — every page, every image, every contact-form submission. It is yours. The self-updating and living features (automatic monthly articles, live integrations) stop working once you leave, since those depend on our platform, but the site itself keeps existing wherever you choose to host the static copy.

How fast can you launch?

Most sites go live in about a week from our kickoff call. We build the real, working site first and show it to you before anything is billed or turned on.

Do I need a contract?

No. Every plan is month-to-month. Cancel anytime with no penalty and no notice period — we would rather earn your business every month than lock you into a term.

What is the one-time option?

If you would rather own your site outright instead of a monthly plan, we offer a one-time build: $4,000 (Start level) or $12,000 (Core level), then just $25/mo for hosting, maintenance and support. You get the features of the plan it is built at.

What counts as an "update"?

Text changes, new photos, price changes, hours, new team members, new service pages — the kind of day-to-day maintenance that normally means waiting on a developer or fighting a clunky page builder yourself. Send us what changed and we handle it.